Abstract
The
current businesses, especially those in the tourism and hospitality industry,
have been shifted to strongly focus on memorable experiences obtained from
products and services. Such memorable experiences allow
tourists to recall their tourism experiences and therefore trigger their need
to repeat those memorable experiences by returning to the same tourist
destinations to receive the same memorable experiences again and again. The objectives of this article are to demonstrate the
importance of experience and marketing theories as well as to show how to create
them into practice in the tourism and hospitality industry. This
article also showcases a variety of factors leading to exclusive memorable
experiences among tourists. The review of literature in
this article, therefore, lead to theoretical framework of exclusive memorable
experienceswhich provides important insights in the
tourism and hospitality industry. It was found that ten
factors influencing exclusive memorable experiences among tourists. They are learning, meaningfulness, involvement, refreshment,
interaction, novelty, hedonism, quality, prestige and conspicuousness.
Keywords:Exclusive
memorable experiences, Tourism experiences